Founder & CEO

Ryan Knowles

Ryan Knowles is the founder and CEO of LFLS, one of the hobby's fastest-growing family-owned brands. A lifelong sports fan, entrepreneur, and content creator, Ryan has built LFLS into a thriving community centered around sports cards, family values, and unforgettable customer experiences. His mission is simple: create a hobby experience where everyone feels like family.

Co-Owner & Operations Director

Desiree Knowles

Desiree Knowles is the heart behind the day-to-day operations that keep LFLS running smoothly. As co-owner, she oversees business operations, customer relations, event planning, and content creation while helping shape the family-focused culture that defines the brand. Known for her warmth, humor, and genuine care for others, Desiree ensures every customer feels valued and appreciated.

Vice President of Operations

Christian Gomes

Christian Gomes serves as VP of Operations at LFLS, playing a critical role in ensuring the company runs efficiently. With a strong focus on organization, execution, and operational excellence, Christian drives the systems and processes that support LFLS's continued growth. While not related by blood, Christian is considered family within LFLS and is an integral part of the organization's culture and success.

Beckham Knowles

The boy behind the entire company! It was Beckham's vision — his idea of starting a company that his dad finally gave into — and it turned into almost an instant success. Beckham has grown up surrounded by sports, collecting, and entrepreneurship. Whether helping at trade shows, appearing in content, or learning the ins and outs of the hobby, Beckham brings energy and enthusiasm to everything he does.

Bronx Knowles

Bronx is known for his big personality, infectious smile, and ability to light up any room he enters. A fan favorite among the LFLS community, he enjoys attending card shows, participating in family content, and connecting with collectors of all ages. Bronx embodies the family-first values that LFLS was built upon and his passion for the hobby grows by the day.

Berkleigh Rose Knowles

Berkleigh is the youngest member of the Knowles family and one of LFLS's biggest supporters. At just six years old, she brings laughter, personality, and joy to everything she does. Her sweet spirit and unwavering support are a reminder that LFLS is, above all else, a family built on love, encouragement, and togetherness.